A shortened workweek may boost employee motivation and
productivity, but it can cause resentment or disrupt customers just as
easily. Here's what you can do to minimize those risks.
Could this work for your business? It did for Emily Stoddard Furrow and Gretchen DeVault, co-owners of DVQ Studio, a Grand Rapids, Michigan-based branding and communication strategy firm DeVault founded in 2006. "We wanted to make this a different kind of business, so we decided on the four-day workweek from the get-go," DeVault says. "We've all worked in places where you get burned out easily, so we wanted to make this a place where you enjoy coming to work." It's also a way for them to distinguish their company in hiring, because they can attach a value to the benefit of having three-day weekends.
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